If your business focuses only on data-driven strategies, you miss out on other aspects of marketing that run the risk of losing customers even before they have ventured in the your digital space. The best marketing strategy for any business is to have an approach that focuses on both design and data to compete in the fiercely dynamic market. This article is a guide on why you should use creative design in your business and how it can add value to it.
Good impressions are made with a good creative design
A picture speaks a thousand words. It inspires people and if it has a great design, it tells stories. Communication is an essential part of any business. It should use designs to communicate more effectively and instantly. As a business, you should be able to speak to your audience on what your organisation can offer them and what your organisation is all about. At every touch point—from your official website, emails, social media accounts to physical presence of your office, you will have to keep communication clear with your audiences. Those organisations that fail to achieve it fail to generate leads. This can affect their sales and ultimately business potential.
Attractive visuals make an impression. They leave a lasting impression in the viewer’s mind. They are immediate yet their duration of stay in the memories of the human mind is longer. In fact, science tells us that the human brain processes images 50,000+ faster than processing texts. Visual communication consists of 90% of all communication.
Therefore, as a business, do not neglect the importance of creative design as a component of your business strategy. A well-crafted design in your product or advertisement flows seamlessly across all of a business’s marketing platforms such as logos, packaging, social media, blogs, websites, memes and other promotional images. Therefore, it is vital that in order to build a brand identity, build consumer trust and create a strong impression, it is important to narrate your company’s message through good creative design.
Businesses that include creative design get good business results!
Did you know that design-driven companies retain the best talent pool and outperform their competition in terms of revenue growth for their business? Adobe also calls this the Design Advantage of a company. And why so? This is because when a company focuses on visual engagement from the outset, they attract more audiences with eye-catching content. It is used to more physical few years before but now it mostly happens online (in social media in particular). Online marketing has now become a visual platform with videos and imagery network gone through countless updates over the years.
70% of the companies have reported that they customers now expect amazing content experiences from the brands that they engage with online. And these experiences start with great creative design. Businesses need to understand that companies not willing to invest in design (because they think it cannot be measured or tied to ROI) will fall behind their competition. A close look at the business trends will tell you that all top companies are leading with design. To prove it through statistics, over the past ten years, design-driven companies have outperformed the S&P Index by 219% according to Design Management Institute.
Great designs build great branding
Businesses that use creative design to its maximum advantage are able to engage audiences within a wider and emotionally centred idea that is essential to build great branding since it will be reinforced at every stage of the customer journey. Branding is more than a company’s logo, product or online presence. It is the core foundation of your business, its values, standards, characteristics and ideals that your organisation embodies. Designs can do this with a combination of words, typography, images, relevancy and also a good page layout to arrive at the desirable outcome. Through great designs, you can communicate even complex messages instantly, concisely and memorably. Indeed, the sole motive of great design is to convert the process of creating beautiful and compelling visuals that your audience will love into actual business results, and indeed establish a brand.