In today’s dynamic market, we all know the importance of creating a visual identity. Whether you are running a company or a website behind it, your company logos and designs act as the crucial link between your business and the target audience.
Creative designs make the first impression, so make sure they strike the right chord. In business, creative designs have the power to build an instant connection. It can build a formative relationship between the brand and target audience. There are a lot of potential in creative design. While thinking out of the box is encouraged, this article is a list of the do’s and don’ts in creative designing to ensure your business is on the right track.
Let’s start with the DO’s. Take a look below to do what you need to do in creative designing for your business:
1. Have unique visual language
Creativity is limitless, and design allows you to venture this creative limitlessness. So being versatile is not enough. Be bold and offer your audience a unique value proposition they can’t find anywhere else. According to a research, audiences prefer unique visuals than ordinary visuals. So give your brand a voice through a unique visual language. Simply put, if you want to develop a strong brand, people need to know they look at your product when they see it.
2. Make it relevant to the context
Your design may be unique, beautiful and attractive. But it does not add value if it has no relevance. Relevancy here refers to the context of your brand, target audience and definitely the emotions you wish to incite from your audience. You want to make your creative design relevant to the people you have made it. You want to be able to have a relevant impact on the customers and in the market.
3. Be authentic
Google any image for inspiration and you will find so many. Living in a technologically driven world, it is very easy to be carried away and copy other’s design. But doing so will take away authenticity from you. It can hurt your business’s chance of standing out from the rest. It is very important to establish your own design aesthetic uniqueness and differentiate your design as a part of your marketing strategy.
The list of DON’Ts is equally important. Let’s start right away!
1. Don’t ignore social media
Social media and creative design go hand in hand. They add value and content to each other complementing the marketing strategy. When content in social media are displayed through creative design, it stands out in the public consciousness and develop a unique brand voice. Through social media, you get an affordable advertising, opportunity to have a face-to-face interaction with your target audience, survey tools and other assets.
2. Don’t say yes to every idea
The human mind has unlimited potential and ideas are infinite. But executing each and every idea can be very expensive. The smart thing to do is when starting out, it is important to figure out what you have set out to do and only take on projects that fit into your business plans.
3. Don’t neglect a good business portfolio
Simply focusing on design without creating a strong business portfolio is not going to help. A good business platform will give you a chance to display some of your company’s best work through creative design and get recognized by people who need the services your business offers.