In the modern competitive business world, having a wide customer base is the key. To build a customer base, businesses need to maximize their outreach. Outreach can be made by targeting the right audience who are interested in your product or service and are looking out for it. This is truer for business with multiple departments with different target audience. With the help of Geo-Analytical SMS, marketers can maximise their chance of reaching out to the right audience faster and have a more effective communication. With the help of multiple operator based filters to choose from, Geo-Analytical SMS lets you target the right audience at the right Geo-Location
IM Solutions Geo-Analytical SMS services are based on state-of-the-art technology to find the right data of clients for different needs and goals of various businesses. Our research uses in-depth consumer data available consisting of specific classification such as Gender (Male/Female), Different Age Groups, location (City, State, & Pin Code), Age of Device, Pincode, Roaming Status (local, national or International), Subscriber Type (Prepaid or Postpaid), Average Revenue Per User (ARPU), etc. With our analytical SMS marketing services, we make it possible for you to reach your target audience base helping you achieve maximum outreach for your SMS campaign. We specialise in providing bulk SMS services for all size of business and for all business purpose. With the increase in the number of mobile phone users, SMS campaigns are the key to reach out to wider audience.
As a leading analytical SMS service provider in Bangalore, we are equipped with meeting the needs of multiple businesses irrespective of all sizes. We use data from reliable and authentic sources to maximize our customer outreach. Each analytical SMS services are based on market research and use of different types of segmentation while creating bulk SMS campaign. Our Geo-Analytical SMS service can benefit your business by:
- Intelligent filters operating in multiple platforms
- National and international travelers especially frequent flyers
- Shoppers from Tier 2 & 3 cities
- High income target group
- Target In-market Smartphone Buyers
- Affluent Fashionistas from metro cities
- Families in metro cities that live an modern urban life
- In-market App Downloaders
SMS marketing or short message service marketing is a technique that uses text messaging to spread promotional messages based on permission. It provides updates on any new product in the market, any new updates. Customers are required to opt in to an automated system. The user’s phone number is then stored. Promotional texts are sent to them. It also has links to an advertisement. A confirmation response is sent for opting in and out option included for potential future unsubscribing.
SMS marketing works by building a data base of potential customers/subscribers. SMS marketing are an effective way of notifying people of any promotional offers, discounts and advertisement. It is also a great way to send reminders for any upcoming events and to engage your customers. SMS marketing is preferred to other email marketing and push-notification services for more than 60 % of the customers because it reaches out to people without smart phones and internet. It is also preferable because it is cheaper and cost effective means of distribution.
SMS marketing is text based marketing. The main content is promotional marketing updates. Other than SMS marketing, it also has other features. Many brands and companies these days use SMS marketing as a complement to other types of marketing techniques. Other than text message, URL is also sent in the message. It also allows you to send them your e-commerce links, coupons, email addresses, and phone numbers.
SMS Campaign can be tracked to analyse its performance. IM Solutions has the right analytical tools. The tools give data on how many new subscribers have taken interest in your campaign, the number of users clicking links in your texts and the number of SMSs sent. Our expertise provides you the right data and tool, so that you can tweak your campaigns for optimum performance. We provide reports categorised into Subscribers report, Campaigns report and Billing stats.
SMS (or Short Message Service) is just as important to marketing as social media or brochures. The benefits of SMS marketing are:
- SMS marketing or Texts are opened up to 98% of the time and received by customers.
- SMS marketing is cheaper and cost effective and reaches to a wider customer base.
- SMS marketing is a mobile-friendly way of reaching out to a wider audience.
- The number of cell phones users has increased. You can have a wider customer demographic through the benefits of SMS marketing.
- SMS Marketing gives two way business-customer engagements.
Although SMS marketing is a an affordable alternative as compared to many traditional form of marketing, the amount of money spent on SMS marketing varies depending on the type of service a client wants. IM Solutions provide the best SMS Marketing service based on the need of the customer and to the type of demography it wants to reach.